Working with one of the UK’s top data agencies.
Ginger Black came to us as one of the fastest growing data agencies in the UK, but without a credible online presence.
The brief was simple (well actually not that simple), to give the brand a website that they could be proud of, that their customers could relate to and they could convey their very detailed and convoluted service offering!
The site had to be fun but incredibly informative. To provide succinct information to a user that didn’t necessarily know they needed their services.
Video content was key to the brand, alongside infographics and content rich drop downs to make the experience a lot more user friendly and to not bombard the customer.
The result is an initial light touch introduction, coupled with in-depth service detail if required via multiple drop down click throughs
Take a look for yourself: www.gingerblackanalytics.com
Understanding the client’s service offering was key to being able to convey this on the site itself, they offer a lot of different services so it was key to inform a new customer of who Ginger Black were and what they do.
Offering a bespoke copy writing service for the client was to ensure the copy was as light as possible and explain the services to a user that wasn’t familiar to the market.